Description
PEARSON Essentials Of Entrepreneurship And Small Business Management Global Edition 9Th Edition 2018 Edition by Norman M. Scarborough, Jeffrey R. Cornwall
For courses in small business management, entrepreneurship, and new venture creation and/or management.The foundation to building a successful small businessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.Also available with MyLab EntrepreneurshipBy combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:0134890434 / 9780134890432 [D1] Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/ePackage consists of:* 0134741080 / 9780134741086 [D2] Essentials of Entrepreneurship and Small Business Management* 0134743067 / 9780134743066 [D3] MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management[D1]Replace with 1292266120 / 9781292266121[D2]Replace with 1292266023 / 9781292266022[D3]Replace with 129226604X / 9781292266046 SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial SuccessSECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS4. Conducting a Feasibility Analysis and Designing a Business Model 5. Crafting a Business Plan and Building a Solid Strategic Plan6. Forms of Business Ownership7. Buying an Existing Business8. Franchising and the EntrepreneurSECTION III: LAUNCHING THE BUSINESS 9. Building a Powerful Bootstrap Marketing Plan 10. E-Commerce and the Entrepreneur 11. Pricing and Credit Strategies 12. Creating a Successful Financial Plan 13. Managing Cash Flow 14. Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 15. Sources of Financing: Equity and Debt 16. Global Aspects of Entrepreneurship 17. Building a New Venture Team and Planning for the Next GenerationAppendix: The Daily Perc Business Plan Cases