Shopping Cart
0 Item in Cart

Event Sponsorship
Click for related books: Ian Mcdonnell

Rating  
(80 Ratings)

Retail Price: 3791.00/-
Price: 2843.00/-
Inclusive all taxes
25.00% OFF
Sold By: Machwan

Offer 1: Get 25.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 25.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Only 1 Left In Stock Click For New Edition
Select Quantity :



Description

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

More Details About Event Sponsorship
General Information
Author(s)Ian Mcdonnell
PublisherT&F/Routledge
ISBN9780415533881
Pages160
BindingPaperback
LanguageEnglish
Publish YearNovember 2013
Reviews of Event Sponsorship
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS