Description
PEARSON Excellence In Business International Edition by COURTLAND BOVEE
KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a "role-model" business professional. Next is Explore, which looks at the skills that their "role-model" used in order to be successful. Third is Confirm, which revisits what they have learned in the chapter. And, finally, Apply allows students to use the skills they have learned in the chapter. MARKET: For introductory level business students. Preface xviiPart One Conducting Business in the Global Economy1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 242 Business Done Right: Ethics and Social Responsibility 603 Wild World: Competing in the Global Economy 964 Business at the Speed of Light: Information Technology and E-Commerce 130Part Two Starting and Organizing a Business5 Building the Foundation: Forms of Business Ownership 1686 Putting Yourself in Charge: Entrepreneurs and Small Business Owners 196Part Three Managing a Business7 From Planning to Inspiration: The Functions of Management 2288 We're All in This Together: Organization and Teamwork 2629 Creating Value: Producing Quality Goods and Services 292Part Four Managing Employees10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 33011 Taking Care of Employees: Managing Human Resources 364Part Five Developing Marketing Strategies to Satisfy Customers12 Connecting with Customers: The Art and Science of Marketing 40413 Defining the Exchange: Product and Pricing Strategies 43614 Delivering Value: Distribution Strategies 46615 Spreading the Message: Promotional Strategies 494Part Six Managing Accounting and Financial Resources16 Getting to the Bottom Line: Basic Accounting Concepts 52617 Keeping the Engine Running: Financial Management and Banking 55818 Investing in the Future: Securities and Investment Strategies 586APPENDIXA A-1APPENDIX B B-1APPENDIX C C-1APPENDIXD D-1REFERENCES R-1INDEX XXXB R I E F C O N T E N T Sv