Description
Taylor & Francis Exercise Benefits Limits And Adaptations 1987 Edition by Donald MacLeod,Etc.
Part I: The environments of marketing. What is marketing? Marketing planning and strategy. Uncontrollable environmental variables. Legal and ethical aspects of marketing. Part II: Market identification. Consumer behavior. Intermediate buying. Marketing research. Marketing segmentation. Part III: Product. Product policies. New product development. Part IV: Communication. Advertising and sales promotion. Personal selling. Part V: Pricing. Pricing strategies. Pricing tactics. Part VI: Distribution. Channels of distribution. Wholesaling. Retailing. Physical distribution. Part VII: Marketing specialities. Marketing for services and non-profit organizations. International marketing. Part VIII: Marketing planning. Controlling the marketing effort. Glossary. Name index. Subject index.