Description
Elsevier Health Sciences Eyecare Business: Marketing and Strategy 1e by Gary L. Moss Peter G. Shaw-McMinn
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing finance strategy development management communication and technology. Self-assessment exams serve as educational tools. Short teaching cases clinical examples and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.show more