Description

The 12th Edition of fundamentals of Selling trains readers on a step-by-step selling process that is universal in nature. No other personal selling textbook presents the sales process in such a comprehensive manner-from planning the approach to closing and follow-up for exceptional customer service. In addition, the text presents the entire process within an ethical framework.


Key Features:-

  • Updated concepts - Examples include expanded discussion of the Golden Rule of Selling, the Great Har
  • Updated Coverage of Technology - New Coverage includes the use of iPads and iPods for presentation a
  • Company examples have been updated throughout to reflect the current business environment.

More Details about FUNDAMENTALS OF SELLING 12E

General Information  
Author(s)FUTRELL
PublisherMcGraw Hill
Edition12
ISBN9789339204686
Pages688
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014