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FUNDAMENTALS OF SELLING 12E

FUNDAMENTALS OF SELLING 12E
Books from same Author: FUTRELL
Books from same Publisher: McGraw Hill

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Key Features
  • Updated concepts - Examples include expanded discussion of the Golden Rule of Selling, the Great Har
  • Updated Coverage of Technology - New Coverage includes the use of iPads and iPods for presentation a
  • Company examples have been updated throughout to reflect the current business environment.
Description

The 12th Edition of fundamentals of Selling trains readers on a step-by-step selling process that is universal in nature. No other personal selling textbook presents the sales process in such a comprehensive manner-from planning the approach to closing and follow-up for exceptional customer service. In addition, the text presents the entire process within an ethical framework.

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General Information
Author(s)FUTRELL
PublisherMcGraw Hill
Edition12
ISBN9789339204686
Pages688
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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