Description
Bloomsbury Fashion Buying From Trend Forecasting to Shop Floor 2017 Edition by David Shaw, Dimitri Koumbis
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students. Table of contents : - Introduction1. The Fashion BuyerWhat is a Fashion Buyer?Fashion Buying ApproachesRetail Environments and the BuyerCase Study: Kate Ruque, Fashion Buyer and PlannerInterview: Kate RuqueChapter 1 Summary2. Sources of Buying InspirationBuyers, Designers and MarketsMarket ResearchProfiling the CustomerTrend ForecastingCase Study: Capsule ShowInterview: Deidre Maloney, Co-founder Capsule ShowChapter 2 Summary3. Suppliers, Sourcing and CommunicationThe BuyerSupplier RelationshipWhat is a Supply Chain?Managing the Supply BaseSourcing IssuesDeveloping Product Categories and Selecting LinesFabric SelectionFashion Lead Times and the Fashion Buying CycleSelecting and Buying GarmentsCase Study: Feral ChildeInterview: Alice Wu, Co-founder Feral ChildeChapter 3 Summary4. Merchandise PlanningWhat is Merchandise Planning?Developing the Initial Season Buying PlanProduct Sampling and the Final Range PreparationMerchandise PricingRisk and Range IssuesGetting the Balance Right Case Study: TechnologyInterview: Oshana Pinto, PLM Product Manager, Gerber TechnologyChapter 4 Summary5. Trends in Fashion BuyingPromotional ActivitiesTechnologyCorporate Social ResponsibilityCase Study: Kristen Lucio, Fashion EntrepreneurInterview: Kristen LucioChapter 5 SummaryConclusion/ Appendix/ Glossary/ Student Resources/ Index/ Acknowledgements and Picture Credits