Description
John Wiley Festival And Special Event Management Edition 1999 by Ian McDonnell, Johnny Allen, W. O'Toole
This textbook provides students, and anyone involved in event production, with an introduction to the principles associated with planning, managing, and staging festivals and special events. It presents the study of festival and special event management within an academic environment, and introduces students to the importance of marketing and promotion, and event evaluation and reporting. It should also be useful to producers of festivals and special events - both large and small.