Description
HarperCollins Publishers Inc Focus by Al Ries
Marketing guru Al Ries coauthor of the acclaimed The 22 Immutable Laws of Marketing and Marketing Warfare uses real company profiles to prove that in todays rapidly evolving business environment the most successful companies are those that remain focused on their core business.aIn plain and effective language internationally known marketing expert Al Ries explains why IBM PepsiCo and other revenuerich companies often fail to perform on the balance sheet. His commonsense approach to business management focuses on keeping a business doing what it does best eschewing the temptation of diversification into unrelated enterprises.aUsing realworld examples Al Ries shows that in industry after industry it is the companies that resist diversification and instead focus on owning a category in consumers minds that dominate their markets. He offers solid guidance to get companies back on target explaining how to get focused and how to stay focused. His nononsense advice lays out a workable blueprint for any companys evolution that can increase market share and shareholder value while keeping an eye squarely on the future.