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Kogan Page India Pvt. Limited From Idea to Profit by Adam Jolly
Inspiring advice from the leading exponents of innovation in business. · Shows how to turn innovative ideas and products into money makers. · Invaluable guidance and proven strategies for bringing them to market. The literature of innovation is full of calls to become more creative and inspiring but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However those better equipped to exploit the potential of any breakthrough are often not the original inventors. From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini s Innovation Centre Euro RSCG Saatchi & Saatchi and Interbrand this book combines the experience of innovative companies with the expertise of academics and advisors bringing together the best of current thinking and practice in innovation strategy marketing design intellectual property and finance. About Author: Adam Jolly is a business writer and editor and is currently working on projects with the Institute of Management the Institute of Directors the DTI and the Design Council.
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