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John Wiley & Sons Inc From Worst To First P by Gordon Bethune
The numerous anecdotes alone are worth the price of the book .most readers will find themselves asking why everyone doesnt run a business as preached by the chief executive of Continental Airlines.The Washington Post Book World .in an age where managing seems increasingly complicated some of Bethunes prescriptions are refreshingly straightforward.Business Week From Worst to First outlines Gordon Bethunes triumphs .about the turnaround hes led at Continental a perennial basket case thats become an industry darling.The Atlanta JournalConstitution From Worst to First is [Gordon Bethunes] story of Continental Airlines turnaround under his command .The blueprint has worked .Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.The Seattle PostIntelligencer All of Gordon Bethunes proceeds from this book will be donated to the We Care Trust a nonprofit organization that assists Continental Airlines employees and their families in times of need.