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Fundamentals of International Business 5e at Meripustak

Fundamentals of International Business 5e by Sumati Varma, Pearson India

Books from same Author: Sumati Varma

Books from same Publisher: Pearson India

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  • General Information  
    Author(s)Sumati Varma
    PublisherPearson India
    Publish YearJanuary 2024


    Pearson India Fundamentals of International Business 5e by Sumati Varma

    Fundamental of International Business, 5e has been revised and updated as per curriculum guidelines issued by the UGC under the Undergraduate Curriculum Framework - 2022 (UGCF-22) for all undergraduate courses in India. The text incorporates the latest developments like the 'Paris Agreement' and 'USMCA' to introduce complex topics in global environmental issues and regional economic integration. It uses the story of the 'Wimbledon tennis ball' to introduce students to the complexities of globalization and international business. It brings out the interconnected nature of culture through the case of Chicken Tikka Masala becoming a national dish of the UK. It highlights emerging issues such as the Robotic revolution in manufacturing, the appearance of mega-regional agreements, and the impact of climate change and global terrorism on international business.

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