Description
Cengage Learning India Green Marketing Management by Robert Dahlstrom
Green Marketing Management helps readers make informed decisions about choices that influence the environment. This book studies the complexity of many green strategies from the decision to use an environmentally-friendly approach to the supply chain and product creation environmental implications. Furthermore Green Marketing Management is packed with examples and definitions to raise curiosity and critical thinking while addressing the evolution of marketing and thoroughly studying the conditions for potential consumers to act in an ecologically responsible manner.