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Handbook Of Hospitality Marketing Management at Meripustak

Handbook Of Hospitality Marketing Management by OH, ELSEVIER

Books from same Author: OH

Books from same Publisher: ELSEVIER

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  • General Information  
    Author(s)OH
    PublisherELSEVIER
    ISBN9780080450803
    Pages574
    BindingHardbound
    LanguageEnglish
    Publish YearMay 2008

    Description

    ELSEVIER Handbook Of Hospitality Marketing Management by OH

    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.



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