Description
Aakar Books Headlines From the Heartland Reinventing the Hindi Public Sphere by Sevanti Ninan
In the 1990s, a newspaper revolution began blowing across northern and central India. When literacy levels rose, communications expanded, and purchasing power climbed in these Hindi-speaking states, newspapers followed - picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.