Description
McGraw-Hill Education - Europe How To Think Like The Worlds Greatest High Tech Titans by Erika Brown
This work explores the winning business strategies from legendary names such as Bill Gates (Microsoft), William Hewlett (Hewlett Packard) and Steve Jobs (Apple). Readers learn how to apply these strategies to their own business situations.
Preface. Introduction. Exploring a Recently Discovered Galaxy: Off to See the Wizard. Stardust and the Music of the Neuron: Impulses and How They Move You. The Ghost in the Machine: The Elusive Homunculus. The Photon and Your Brain: Your Quiet Conversation with Nature. The Intelligence of the Neuron: Your Life Depends on the Decisons of Individual Cells. The Moving Parts of Your Brain: The Photon Illuminates the Lilliputian Machinery of the Neuron. The Yellow Brick Road: To Your Biological Clock and Internal Maps of the Universe. The Emerald City: The Secrets of the Most Complex Functions of the Brain. Beyond the Yellow Brick Road: The Brain Is a Supercomputer and Much, Much More. The Shape of an Idea: Neuronal Ensembles. Pure Wizardry: Matching Your Behavior to Your Situation. Your Personal Chemistry: From Molecules to Moods and from Genes to Behavior. The Final Chord. Notes. Index.