Description
Kogan How to Write a Marketing Plan 2013 Edition by John Westwood
How To Write A Marketing Plan, 4Th Edition, Simplifies The Task Of Developing A Marketing Plan For A Product Or Business. Taking A Step-By-Step Approach To The Entire Process, From Carrying Out A Marketing Audit, Setting Objectives And Devising Budgets, To Writing And Presenting The Plan And Finally, Implementation. With A Brand New Chapter To Help You Produce Mini-Plans And Seize New Opportunities Quickly, It Is Essential Reading For Anyone Who Wants To Boost Their Business, Sell Products Or Services And Learn The Techniques Of Market Research.