Description

The new edition of this text-book discusses comprehensively, the theories and practices of international marketing. With several new chapters and new as well as updated cases, it will help students of the subject in learning concepts as well as their application. It will be very useful for the International Marketing course offered in various business management programmes.

More Details about INTERNATIONAL MARKETING - TEXT & CASES

General Information  
Author(s)PAUL
PublisherMcGraw Hill
ISBN9781259001802
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012