Description

Marketers and advertisers are forever grappling with creating their unique position for their brands in the consumer?s mind. Their fixation is with the present?here and now. The changing fads, trends and fiction are captured in the way marketing strategies are developed and implemented. Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era?when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copy writing and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around). Written by a professional with over three decades of experience in advertising, Indian Advertising captures the past and throws up insights for the present. Professionals from marketing and advertising like copywriters, art directors, account executives, and media planners will find the book useful.

More Details about Indian Advertising

General Information  
Author(s)Chaudhuri and Arun
PublisherMcGraw Hill
ISBN9780070604612
Pages285
LanguageEnglish
Publish YearJanuary 2006