Description
Springer Indian Life And Health Insurance Industry 2008 Edition by Novi Dewan Foreword by Martin Fassnacht Foreword by Dirk Schmidt-Gallas
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers. Table of contents : Insurance industry in India life insurance health insurance outlook for the life and health insurance market in India