Description
Elsevier Integral Mechanical Attachment A Resurgence Of The Oldest Method Of Joining by Jr. Robert W. Messler
Integral Mechanical Attachment, highlights on one of the world's oldest technologies and makes it new again. Think of buttons and toggles updated to innovative snaps, hooks, and interlocking industrial parts. Mechanical fasteners have been around as long as mankind, but manufacturers of late have been re-discovering their quick, efficient and fail proof advantages when using them as interlocking individual components as compared with such traditional means of joining materials like welding, soldering, gluing and using nuts bolts, rivets and other similar devices. For many years, it has been virtually impossible to find a single-source reference that provides an overview of the various categories of fastening systems and their various applications. Design engineers should find this book to be an invaluable source of detailed, illustrated information on how such fasteners work, and how they can save time and money. Students, too, will find this book to be extremely useful for courses in mechanical design, machine design, product development and other related areas where fastening and joining subjects are taught. This will be the first reference book to come along in many years that will fully illustrate the major classes of integral mechanical fasteners, replete with examples of typical assembly and ideas and suggestions for further research. Prologue: Planning a Career in Marketing. Part 1: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: Creating Satisfaction through Customer Relationships. 2. Strategic Planning and the Marketing Process. Appendix A: Creating an Effective Marketing Plan. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Commerce: Marketing in the Digital Age. Part 2: UNDERSTANDING BUYERS AND MARKETS. 5. Consumer Behavior. 6. Business-to-Business (B2B) Marketing. 7. Serving Global Markets. Part 3: TARGET MARKET SELECTION. 8. Managing Marketing Information. 9. Market Segmentation, Targeting, and Positioning. 10. Relationship Marketing, Customer Relationship Management (CRM), and One-to-One Marketing. Part 4: PRODUCT DECISIONS. 11. Product and Service Strategies. 12. Category and Brand Management, Product Identification, and New-Product Planning. Part 5: DISTRIBUTION DECISIONS. 13. Marketing Channels, Logistics, and Supply Chain Management. 14. Direct Marketing and Marketing Resellers: Retailers and Wholesalers. Part 6: PROMOTIONAL DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Part 7: PRICING DECISIONS. 18. Pricing Concepts and Approaches. 19. Pricing Strategies. Appendix: Financial Analysis in Marketing.