Description
PEARSON INDIA International Business The Challenges Of Globalization 1St Edition 2017 by J Wild John and L Wild Kenneth
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
Table of Content
PART 1 Global Business Environment
Chapter 1 Globalization
PART 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Political Economy and Ethics
Chapter 4 Emerging Markets and Development
PART 3 International Trade and Investment
Chapter 5 International Trade Theory
Chapter 6 Political Economy of Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
PART 4 The International Financial System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System
PART 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Marketing Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees
Salient Features:
• UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text
• Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.
• Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.
• Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
• UPDATED! Reorganized chapters include new information and facilitate better learning flow
• Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.