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Kogan Page India Pvt. Limited International Communications Strategy by Silvia Cambie Yang-ay Ooi
International Communications Strategy explores the cross-cultural challenges currently facing communicators and PR practitioners. Globalization offshoring and the rise of emerging-market multinationals are transforming the communication sector beyond recognition. New channels of global communication are also being opened by social media bringing different communities across the world together instantaneously online and creating new audiences. International Communications Strategy shows communicators how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world. This informative and practical new title also gives practitioners the effective tools for understanding social media and internet cultures and shows them how to link online and offline communication work successfully. Including hands-on case studies and best practices from all over the world International Communications Strategy equips communicators with the skills needed in order to get up to speed in the era of global interconnectedness.
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