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Introduction To Mass Commn - With Dvd

Introduction To Mass Commn - With Dvd
Books from same Author: Baran
Books from same Publisher: McGraw Hill

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Description

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

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General Information
Author(s)Baran
PublisherMcGraw Hill
ISBN9780071070621
Pages516
LanguageEnglish
Publish YearJanuary 2010
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