Description
Arjun Publishing House Introduction to Communication by N Prabhakar and N Basu
Communication is the process of exchanging information usually via a common system of symbols. Humans communicate in order to share knowledge and experiences. Common forms of human communication include sign language, speaking, writing, gestures, and broadcasting. The view people take toward communication is changing, as new technologies change the way they communicate and organise. In fact, it is the changing technology of communication that tends to make the most frequent and widespread changes in a society. This book is designed to provide a detailed and authentic introduction to communication. It examines the basic concepts in communication; the verbal and non-verbal methods, modern communication technologies and various communication contexts. It discusses the opportunities mass communication offer us and the responsibilities that come with those opportunities. It also discuss the changing nature of contemporary mass communication and its implication. Designed to meet the needs of current courses on mass communication and media studies, the book will also be of interest to students and scholars of journalism, mass communication and to various Non-Governmental Institutions.