Description
Cengage Keepem Coming Back Salon Ovations Guide To Salon Promotion And Client Retention 1994 Edition by Hoffman
Learn how to make your new clients happy during their first visit and keep them happy every time they return! This book includes tips for securing and enhancing a favorable client-stylist relationship and providing those extras that contribute to the concept of value-added service. Just some of what you will learn includes: -The secret formula for getting clients to return -How to master the skill of creating loyal clients -How to determine what your salon image is and what it can be -How to anticipate your clients expectations and address them -How to conduct client surveys and market your salon -How to use the thirty promotional programs provided to help your salon image your budget and your staffing allowances ALSO AVAILABLE AUDIOTAPE ISBN: 1-56253-308-8