Description
MC GRAW HILL Leadership Communication by BARRETT
The first edition of "Leadership Communication" was well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations - all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication. Introduction: What is Leadership Communication Section One Core Leadership Communication Chapter 1 Developing Leadership Communication Strategy Chapter 2 Creating Effective Leadership Documents Chapter 3 Using Language to Achieve a Leadership Purpose Chapter 4 Developing and Delivering Leadership Presentations Chapter 5 Using Graphics and PowerPoint for a Leadership Edge Section Two Managerial Leadership Communication Chapter 6 Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communication Chapter 7 Leading Productive Management Meetings Chapter 8 Building and Leading High-Performing Teams Section Three Corporate Leadership Communication Chapter 9 Establishing Leadership through Strategic Internal Communications Chapter 10 Leading through Effective External Relations Appendix A Transition Words B Successful Case Analysis and Discussion C The Business of Grammar D Usage Self-Assessment