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MBA Masterclass: Strategic Management 2/e at Meripustak

MBA Masterclass: Strategic Management 2/e by Philip Sadler, Kogan Page India Pvt. Limited

Books from same Author: Philip Sadler

Books from same Publisher: Kogan Page India Pvt. Limited

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  • General Information  
    Author(s)Philip Sadler
    PublisherKogan Page India Pvt. Limited
    EditionEdition Statement 2nd edition
    ISBN9788175542488
    Pages284
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2005

    Description

    Kogan Page India Pvt. Limited MBA Masterclass: Strategic Management 2/e by Philip Sadler

    On the surface strategic management appears to be quite straightforward: it is all about deciding some medium-to long-term goals bringing together the resources devising a plan and schedule and then getting on with it. However in the real world it isnt quite this simple. In this thorough and accessible guide Philip Sadler details the fundamental concepts frameworks and ideas necessary to formulate and implement strategy. Designed to meet the needs of busy MBA students and practising managers alike Strategic Management will guide the reader through the most important work by academics and consultants in the field of strategy. The book covers all the need-to-know topics including: the nature of strategic management; analysing industry and competition; resources capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; vertical integration; diversification; global industries; This second edition of the book has been updated and expanded to cover areas such as defining corporate purpose the role of the corporate parent the different schools of thought in the field of strategy strategic alliances and acquisitions and mergers.



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