Description
Wiley India Managerial Economics 2019 by Deepakshi Gupta
Managerial Economics covers all relevant topics under the scope and the subject matter of Managerial Economics. This book is designed to provide the theoretical and applied knowledge of economics for the students of the commerce, management and engineering streams. This book is also germane for competitive exams.
About the Author
Deepakshi Gupta is Assistant Professor in the P.G. Department of Economics in Sikh National College, Banga, under the University GNDU, Punjab, India. She has qualified UGC- NET in Economics and also achieved MBA (FE) Degree from KSOU, Mysore. She has published copious research papers in leading business and economics journals and presented at various national and international conferences. She has also published a book Human Resource Development: Practices and Climate.
TABLE OF CONTENTS
BOOK REVIEW
Introduction to managerial economics
Demand analysis
Elasticity of demand
Theory of consumer demand
Demand estimation and demand forecasting
Theory of supply
Production function
Cost analysis and break even analysis
Revenue analysis
Objectives of firms
Competitive equilibrium price
Market morphology
Perfect competition
Monopolistic competition
Monopoly pricing and output equilibrium
Oligopoly market
Pricing policy and methods
Input output analysis
Concepts of national income and its measurements
Classical theory of employment
Keynes theory of employment
Consumption function
Inflation and its measurement
Fiscal policy, monetary policy and government – key issues
Business cycles: trade cycles
Index