Description
Cengage Marketing 4Th Edition by James L. Burrow, Aubrey R. Fowler Iii
Marketing 4E Introduces You To The Foundations And Functions Needed To Successfully Market Goods, Services And Ideas To Consumers. While You Study Business Foundations, Economics, Selling, Human Relations, Communications, Logistics, Promotion, Product Planning, And Pricing, You Will Also See Marketing As A Career Choice From A "Big Picture" Perspective. Because Most Marketing Programs Have Active Deca Memberships, There Is A Strong Correlation Of Content To Deca'S Performance Indicators. Table Of Contents - 1. Marketing Today And Tomorrow.2. Socially Responsible Marketing.3. Marketing Begins With Economics.4. The Basics Of Marketing.5. Marketing Information And Research.6. Marketing Starts With Customers.7. Competition Is Everywhere.8. Social Media And E-Commerce.9. Develop A Marketing Strategy And Marketing Plan.10. Develop Successful Products.11. Services Need Marketing.12. Business-To-Business Marketing.13. Distribution.14. Determine The Best Price.15. Promotion.16. Advertising.17. Selling.18. Marketing In A Global Economy.19. Manage Risk.20. Finance Marketing Activities.21. Entrepreneurship And Marketing.22. Take Control With Management.23. Plan A Future In Marketing.