Description
Palgrave Marketing In The Emerging Markets Of Central And Eastern Europe The Balkans 2005 Edition by Marin Marinov
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development history culture business practices etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region. Table of contents : Introduction: Marketing in the Balkan Region; M.Marinov Development of Marketing in Albania; D.Vianelli P.de Luca & R.Kajca Marketing in Bosnia and Herzegovina; M.Cicic & N.Brkic Marketing in Bulgaria; S.Marinova & M.Marinov Development of Marketing in Croatia; D.Ozretic-Dosen Marketing in the FYR of Macedonia; M.Marinov Marketing in Slovenia: Changes and Challenges; M.Makovec Brencic & I.Rojsek