Description
Jones and Bartlett Marketing Your Veterinary Practice 1995 Edition by Messonnier
Presents discussions on ways to market services offered by veterinary practices, in an effort to increase practice income. Includes a new compilation of money-marketing tips for veterinary practitioners.Editorial Reviews -Marketing Your Veterinary PracticeFrom the PublisherPresents discussions on ways to market services offered by veterinary practices, in an effort to increase practice income. Includes a new compilation of money-marketing tips for veterinary practitioners.G. John BensonThis softcover book is the second in a planned series of marketing monographs for a veterinary practice. The purpose is to present and discuss marketing of the veterinary practice. The premise is that marketing is a long-term approach to client education, improved communication, and increased compliance with recommendations, leading to better patient care and greater satisfaction for the veterinarian and client. The book is aimed at practicing veterinarians but is valuable recommended reading for the veterinary student aspiring to clinical practice—private or institutional. Included are chapters on marketing techniques, publicity and promotion, competition from superstores, internal and external marketing, analysis of a marketing idea, and successful selling. The contents draw heavily on the author's personal observations and experience (both good and bad) with marketing his own practice. This first-hand experience and analysis lends credibility and practicality to the ideas presented. This easy-to-read, well-reasoned approach to developing a service-oriented, market-driven practice will be a valuable addition to the veterinarian's management library. It is sure to be thought-provoking and helpful.Doody Review ServicesReviewer: G. John Benson, DVM, MS (University of Illinois College of Veterinary Medicine)Description: This softcover book is the second in a planned series of marketing monographs for a veterinary practice.Purpose: The purpose is to present and discuss marketing of the veterinary practice. The premise is that marketing is a long-term approach to client education, improved communication, and increased compliance with recommendations, leading to better patient care and greater satisfaction for the veterinarian and client.Audience: The book is aimed at practicing veterinarians but is valuable recommended reading for the veterinary student aspiring to clinical practice:private or institutional.Features: Included are chapters on marketing techniques, publicity and promotion, competition from superstores, internal and external marketing, analysis of a marketing idea, and successful selling.Assessment: The contents draw heavily on the author's personal observations and experience (both good and bad) with marketing his own practice. This first-hand experience and analysis lends credibility and practicality to the ideas presented. This easy-to-read, well-reasoned approach to developing a service-oriented, market-driven practice will be a valuable addition to the veterinarian's management library. It is sure to be thought-provoking and helpful.