Description
Taylor & Francis Ltd Mass Communication Theories Explaining Origins Processes And Effects 2009 Edition by Melvin L. DeFleur, Margaret H. DeFleur
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. INTRODUCTIONChapter 1: Shaping the American Media: A Brief OverviewChapter 2: The Nature and Uses of TheoriesPart I: Interdisciplinary Contributions to Media StudiesChapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of PhilosophyChapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication TheoryChapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies Part II: The Beginnings: Early Analyses of Mass CommunicationChapter 7: James Bryce's Theory of Public Opinion and the PressChapter 8: Walter Lippmans's Theory of Unintentional News Distortion Chapter 9: The "Magic Bullet" Theory of Uniform and PowerfulPart III: Contemporary Theories of Mass CommunicationChapter 10: The Selected and Limited Influences TheoryChapter 11: Gatekeeping TheoryChapter 12: Agenda-setting TheoryChapter 13: The Two-Step Flow of Communication TheoryChapter 14: Uses for Gratification TheoryChapter 15: Information Utility TheoryChapter 16: Modeling TheoryChapter 17: Social Expectations TheoryChapter 18: Media-Influenced Diffusion-of-Innovation TheoryChapter 19: Popular Culture TheoryChapter 20: The Creeping Cycle of Desensitization TheoryChapter 21: Critical Cultural PerspectivesChapter 22: Cultural Imperialism TheoryChapter 23: Collateral Media Instruction TheoryChapter 24: Other Formulations and Concepts