Description
Taylor & Francis Ltd Mass Media And Health Examining Media Impact On Individuals And The Health Environment 2016 Edition by Kim Walsh-Childers
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual's health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community's members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects. Preface Chapter 1: The media environment, U.S. health and the media-health effects matrixSection 1 IntroductionChapter 2: Health information online - Building a web to improve health behaviorChapter 3: Tobacco advertising - The paradox of marketing to shorten customers' livesChapter 4: Predictable negative effects - Marketing alcohol misuse and abuseChapter 5: Take a pill for "better health" - Direct-to-consumer prescription drug advertisingChapter 6: Fun and glamour through smoking, drinking and drugs - Entertainment media portrayals of substance useChapter 7: Do the media make us fat? Advertising and entertainment portrayals of food, nutrition and exerciseChapter 8: Showing us what we should (and cannot) be - The mass media mirror and body imageChapter 9: Lust, love and romance with few consequences - Media portrayals of sex Chapter 10: The mean and scary media world - The impact of media violenceChapter 11: Reporting on health for better or worse - News media effects on knowledge, beliefs and behaviorsChapter 12: Peer-to-peer health - The good and bad news about Facebook, Instagram, blogs and other social mediaSection 2: Policy-level effects introductionChapter 13: How health news can affect non-news consumers - News media and health policy Chapter 14: Focusing the spotlight on problems upstream - Media advocacy to influence policyChapter 15: Big spenders in the marketplace of ideas - Political issue advertising effects on health policyChapter 16: Media effects on health - What we still need to know