Description
PHI Materials Science And Engineering: First Course 6Th Edn by RAGHAVAN
Coverage in both traditional marketing areas and on fast-changing and trending topics such as customer engagement marketing mobile and social media big data and the new marketing analytics omni-channel marketing and retailing customer co-creation and empowerment real-time customer listening and marketing building brand community marketing content creation and native advertising B-to-B social media and social selling tiered and dynamic pricing consumer privacy sustainability global marketing and much more.