Description
Cengage Media Programming 2005 Edition by Susan Tyler Eastman, Douglas A. Ferguson
Formerly known as BROADCAST/CABLE/WEB PROGRAMMING, MEDIA PROGRAMMING provides students with the most accurate and current information on the techniques and strategies used in the programming industry. Comprehensive, accurate and up-to-date, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples and student-friendly writing. The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content.