Description
Megadeals Research AB Megadeals 2020 Edition by Johan Åberg, Christopher Engman
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals.This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.