Description
T&F/Routledge Mixed Media by Bivins Thomas
Mixed Media offers students of journalism advertising and public relations the tools for making ethical and moral decisions within their professional disciplines.The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape including issues of gender race ability and age. The author also takes into account today’s rapidly expanding technology touching on subjects such as free speech censorship cancel culture and misinformation and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism the increasing media use of artificial intelligence and virtual reality power in communicative structures and public interest as well as refreshed examples throughout. As in previous editions of the book special attention is paid to key ethical decision-making approaches and concerns in each media industry including but not limited to truth telling constituent obligations persuasion versus advocacy and respect for the consumers of public communication.Mixed Media is key reading for students of all branches of Media and Communication Ethics.The author's own website featuring lecture notes case studies and links to further reading can be accessed at www.j397mediaethics.weebly.com.