Description
Harpercollins Focus Neuromarketing by Patrick Renvoise
How can the latest brain research help increase your sales?
Because paople are inundated daily by an average of 10000 sales messages selling is now tougher than ever. Thats why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful unique and memorable presentations that will have a major lasting impact on potential buyers such as:
The 6 stimuli that always trigger a response
The 4 steps to align content and delivery of your message
The 6 message building blocks to address the old brain
The 7 powerful impact boosters to set your delivery apart from the rest
Once you know how the decisionmaking part of the brain works youll quickly begin to deliver more convincing sales presentations close more deals crreate more effective marketing strategies and radically improve your ability to influence others.