Description

The New Emerging Market Multinationals outlines the disruptive “compete from below” strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs. The New Emerging Market Multinationals describes how EMNCs are deploying not just low cost/high volume manufacturing/service delivery capabilities, but are now also innovating and leveraging lower-cost R&D and brand-building and management skills.

More Details about New Emerging Markets Multinational

General Information  
Author(s)Chattopadhyay
PublisherMcGraw Hill
ISBN9781259029226
Pages352
LanguageEnglish
Publish YearJanuary 2012