Description
John Wiley & Sons Inc Newsletter Design : A Step-By-Step Guide To Creative Publications by Edward A. Hamilton
Newsletter Design A Step-by-Step Guide to Creative Publications Make it dramatic. Make it readable. Make it believable. Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. Youll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide: Planning visual content Fast-paced journalistic writing Forceful page layout Eye-catching graphics Strong, clear typography Powerful photojournalism Cost-wise production From selecting a name, logotype, and cover design to going on press, every element of producing a stand-out newsletter is explained step-by-step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T-square and typewriter. Layouts that are cluttered and complex--or bland and austere--can sabotage even the best editorial ideas. The author shows you how to avoid the stock, off-the-shelf look.Youll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance. youll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition, the book introduces a twelve-part grid design that not only opens up new creative possibilities and relief from the standard three-column page, it works perfectly with computer coordinates. Theres plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark. Youll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs. Its all here. From logotype to printed pages, you wont find a more readable, on-the-money guide to designing newsletters.show more