Description
Viva Books Niche Marketing for Coaches 2008 Edition by Hannah Mcnamara
Are you considering a career as a coach? Have you started training, or are you already in business? Niche Marketing for Coaches provides a gold mine of information and a blue-print for a successful coaching practice.All the best coaching training in the world will not guarantee you a successful practice without that other vital component â€" focused planning and skilful marketing.Marketing yourself as a coach requires specific skills. Hannah McNamara enjoyed a successful career in marketing before setting up what has now become a thriving coaching practice. So she is uniquely placed to write this book.Coaching is a fast-growing profession and clients have plenty of choice. Whatever branch of coaching you are in, good marketing is vital to success. But, as Hannah McNamara says in her introduction. "For new coaches who have not been in business for themselves before, and even seasoned professionals, it can be daunting to think about ways to start spreading the word about your new coaching practice and start attracting clients."This practical handbook is the ideal one for you if• You're considering re-training as a coach• You're already studying to be a coach• You've just qualified and are about to launch your practice• You're established but you'd like to have more paying clients• You have little or no practical experience of marketing a professional practiceHere you'll find all the tools you need to identify your target clients, establish your own personal brand and develop a marketing strategy. It is packed with checklists, summaries and case histories which vividly bring the theory to life.About Author:Hannah McNarara is a Chartered Marketer (Chartered Institute of Marketing), holds an Advanced Diploma in Coaching from the Coaching Academy and now runs a successful coaching practice, HRM Coaching, which she set up herself.