Description
OXFORD UNIVERSITY PRESS Online Marketing by R. Gay A. Charlesworth R. Esen
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that despite the availability of new online tools the customer should remain the central focus in all transactions and experiences.