Description
John Wiley & Sons Inc Orchestrating Success : Improve Control Of The Business With Sales & Operations Planning by Richard C. Ling , Walter E. Goddard
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a companys business plan and each departments operations, accurately anticipate changes in customers needs and significantly improve a firms competitive position with an enhanced level of customer satisfaction.show more