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Kogan Page India Pvt. Limited PR: Effective Internal Communication by Lyn Smith Pamela Mounter
What is the point of internal communication? This new title in the successful PR in Practice series clearly demonstrates that robust internal communication is vital not only to the well-being of employees but also for the performance of the organization. The authors firmly believe that an informed and engaged workforce produces better results. Unless employees understand what their organization is seeking to achieve and the part they themselves have to play the hoped for success and profitability of the organization is by no means a foregone conclusion. In a practical and jargon-free style Effective Internal Communication explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.
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