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Kogan Page India Pvt. Limited PR: Planning and Managing PR Campaigns 3/e by Anne Gregory
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But as with any project the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read the book takes the form of a step-by-step guide
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