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Product Management at Meripustak

Product Management by LEHMANN, McGraw Hill

Books from same Author: LEHMANN

Books from same Publisher: McGraw Hill

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General Information  
Author(s)LEHMANN
PublisherMcGraw Hill
ISBN9780070603486
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005

Description

McGraw Hill Product Management by LEHMANN

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book.

Key Features:-

  • A decision-making approach that combines concepts and strategy,allowing you to see how the product m
  • Internet examples that take into account the impact of computer technology and the Internet on produ
  • Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pa


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