Description

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book.


Key Features:-

  • A decision-making approach that combines concepts and strategy,allowing you to see how the product m
  • Internet examples that take into account the impact of computer technology and the Internet on produ
  • Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pa

More Details about PRODUCT MANAGEMENT

General Information  
Author(s)LEHMANN
PublisherMcGraw Hill
ISBN9780070603486
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005