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PRODUCT MANAGEMENT

PRODUCT MANAGEMENT
Books from same Author: LEHMANN
Books from same Publisher: McGraw Hill

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Key Features
  • A decision-making approach that combines concepts and strategy,allowing you to see how the product m
  • Internet examples that take into account the impact of computer technology and the Internet on produ
  • Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pa
Description

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book.

More Details About PRODUCT MANAGEMENT
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General Information
Author(s)LEHMANN
PublisherMcGraw Hill
ISBN9780070603486
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005
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