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PRODUCT MANAGEMENT
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Key Features
  • A decision-making approach that combines concepts and strategy,allowing you to see how the product m
  • Internet examples that take into account the impact of computer technology and the Internet on produ
  • Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pa
Description

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book.

More Details About PRODUCT MANAGEMENT
General Information
Author(s)LEHMANN
PublisherMcGraw Hill Education (India) Pvt Ltd
ISBN9780070603486
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005
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