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John Wiley and Sons Ltd Perspectives On Strategy:From The Boston Consulting Group by STERN C.W
a collection of the best thinking from one of the most innovative management consulting firms in the world. For the past thirty-five years The Boston Consulting Group has been shaping the way business is done the world over and now Perspectives on Strategy offers a unique opportunity to acquaint readers with a broad selection of the firms contributions. A compilation of seventy-five of BCGs most influential articles and thought pieces this book is an indispensable source of fresh ideas insights and practical lessons for managers executives and entrepreneurs in every industry. Here is a sampling of whats inside: "[Business] competition is a battle royal in which there are many contenders each of whom must be dealt with individually. Victory if achieved is more often won in the mind of a competitor than in the economic arena." "The majority of products in most companies are cash traps.[They] are not only worthless but a perpetual drain on corporate resources." "Use more debt than your competition or get out of the business." "Displacement of high-cost competitors by lower prices benefits the customer.""As a strategic weapon time is the equivalent of money productivity quality even innovation." "When brands become business systems brand management becomes far too important to leave to the marketing department." "The winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra." "Most of our organizations today derive from a model whose original purpose was to control creativity." "Dumping should be encouraged. It is a gift from the nation that provides the products." "Taxes should be levied when and only when individuals disinvest in order to consume. Capital still at work should not be taxed at all." The Boston Consulting Group is an innovator in business strategy worldwide. In fact BCG and its founder Bruce D. Henderson may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow" "experience curve" "segment-of-one marketing" "time-based competition" and "capabilities-based competition."Now for the first time BCGs most influential writings are gathered in a comprehen-sive collection offering serious-minded readers access to BCGs thinking on the theory development and practice of business strategy. One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide Perspectives are typically no more than 1200 words in length. This book brings together many of the most influential Perspectives as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless the seventy-five pieces included here are among the most innovative controversial and stimulating to have appeared over the past three decades. An anthology of the most provocative thinking from one of the worlds most esteemed management consulting firms Perspectives on Strategy is essential reading for senior managers executives entrepreneurs and students of strategy and business.show more