Description
Scientific Publisher Pharmaceutical Marketing (For Ug/Pg/Gpat Students) by R N Pal
This book is based on the syllabus provided by PCI and various Universities. It is written in clear lucid manner to cover theoretical and practical aspects of marketing. It will help the graduate and post graduate students of Marketing Management. Research workers and teachers of management may also get helps from this book. I believe various types of case studies would make this book easy to understand. Updated knowledge on Pharma marketing help the beginners to perform their jobs in well and efficient manner those who will choose the marketing profession.