Description
BSP Books Pvt. LTD. Pharmaceutical Marketing In India by Subba Rao Chaganti
Twentyfive years ago Pharmaceutical Marketing in India: Concepts Cases Strategy was the firstever sectoral marketing book in the Asia Pacific Region. Today twentyfive years later Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this allnew 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few Changing detailing practices such as eDetailing iPad detailing or tablet detailing digital marketing strategies social media strategies for the pharmaceutical industry multichannel marketing closedloop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in todays declining physician access scenario are medical sales liaisons (MSL) key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words to make it as futureproof as is possible.